China International Cartoon and Animation Festival (CICAF) is the county’s largest cartoon and animation event and has been held annually in Hangzhou since 2004. Le Le, a mischievous monkey designed by Han Meilin, a famous artist in China, is the mascot of CICAF. CICAF comes in four major parts – exhibitions, activities, forums and competitions. Monkey King Award made its debut in 2008 as one of the highlights of the festival. Supported by the government, the corporate world and the academic circle, it has become the most influential competition in the cartoon and animation scene of China.

    CICAF has experienced 8 editions and will embrace its 9th grand event soon from April 26 to May 1st, 2013. According to the statistics of the previous years, taking the 8th CICAF as an example, it has attracted the honored guests from 61 countries and regions, with 461 companies and 2.08 million visitors here in Hangzhou. It also saw the contract signing of nearly 165 projects involving 10.4 billion RMB (USD 1.625 billion), while the total on-the-site transaction value topped 4.2 billion RMB (USD 660 million), an increase of 14 percent over the previous year.