The construction of China Cartoon & Animation Museum (hereinafter referred to as “Museum”) is the decision of great importance on creating the “City of Cartoon & Animation” and the National Culture and Creative Industry Center formulated by Hangzhou Municipal Communist Party Committee and the People’s Government of Hangzhou Municipality. The main building works of the Museum has recently been under construction. In order to satisfy the construction progress, encourage cartoon and animation enthusiasts and professionals from all sectors of society to give full play to their creativity and imagination energetically, we, hereby, call for the exhibition planning conceptual design programs contributed by outstanding global cooperation teams. The winning teams and individuals will enjoy the priority of working as the cooperation teams of the further detailed design and exhibition arrangement of the Museum. Now the notice concerning the collection information is released as follows;

I. Organizations

Sponsor: China International Cartoon & Animation Festival Exhibition Office

Undertaker: Hangzhou China Cartoon & Animation Museum

II. Collection Object

1. Cartoon and animation enthusiasts from all sectors of society

2. Professionals in the design industry

3. Professional design institutes, academies, cartoon & animation enterprises and schools

III. Entries for Collection

1. Conceptual design program of overall structure of exhibition planning. The major task is to present the conceptual design program of overall structure of exhibition planning, with combination of the existing building plan design achievement and geomorphic features, in accordance with the objective requirements, function positioning of Cartoon & Animation Museum and the specific connotation of cartoon and animation, including spatial layout, overall exhibition structure, service model system, modern technical support, etc. The design philosophy should take into account the foresightedness, rationality, feasibility, artistic quality, experience features, unique dazzling brightness, agility and sense of experience of cartoon and animation. The appropriate use of the exhibition language should be focused either. Moreover, a variety of modern demonstration means such as the visual image technology, interactivity operation technology, information network technology and robotic technology are to be taken fully.

The works that the designers present cover the theme plan of the overall structure (including the design description), interior planning and design, project layout, exhibits arrangement, visiting flow lines, decorative renderings, lighting and material utilization renderings, technical support and detailed description chart of key projects with design characteristics (a number of).

The design description covers mainly: the elaboration of the overall design idea, design style, function analysis and technical support. Illustrations are recommended.

Drawing requirement: first, in accordance with the drawings in the appendix, the designer re-plans and designs the overall exhibition layout, presents the overall interior planning drawings, project layout, exhibits arrangement, visiting process design drawing and renderings of material and lighting utilization (one for each); second, the designer presents the arrangement drawings, three visual drawings and detailed drawings of environment facility and guide system; third, the designer presents the detailed drawings of important nodes; and fourth, the designer presents the renderings of design, lighting and special materials utilization.

Requirement for color renderings: first, the overall renderings; second, the interior renderings; and third, the exhibition renderings.

2. Conceptual design program of special function-oriented zones for exhibition planning. With its major task of combining the success of the existing building design and the geomorphic features of the Cartoon & Animation Museum, in accordance with its objective requirements, the functional orientation of the Museum and the specific connotations of cartoons and animation, the major task for designers is to present the designs of the six special function-oriented zones (contents) of cinema, theatre, cartoon landscape restaurant, multi-functional showroom, electronic reading center and outdoor island space, including spatial segmentation, interior decoration, equipment arrangement, service model and technical support.

The designers can make a selection of any special zone or several special zones to conduct the design plan. The special zone design focuses on the creative conceptual design. Main work to be submitted includes color utilization, style positioning, interior design illustrations, themed creative plans and interior plane renderings.

The design description covers mainly: the special zone’s design elaboration, design style, function analysis and technical support. Illustrations are recommended.

Drawing requirement: first, the general plan and the landscape sectional view; second, the building function plan, ceiling drawing and sectional and elevation view (the ceiling drawing is not necessary for the outdoor landscape); and third, the detailed drawings of important nodes.

Color rendering requirement: first, the general renderings and second, the interior renderings.

Presentation of exhibition renderings (the creative conceptual design renderings with characteristics of the Cartoon & Animation Museum are presented for the special non-exhibition zones, such as the renderings of interactive amusement of the outdoor space design on the island)

3. New golden ideas of exhibition planning creativity and innovation. With combination of the existing building plan design achievement and geomorphic features of the Cartoon & Animation Museum, in accordance with its objective requirements, function positioning and the specific connotation of cartoon and animation, the major task for designers is to present the design proposals full of creative and innovation, which may cover various fields of the partial exhibition idea, environment atmosphere setting, service model innovation, technology application support, logo and VI system, etc.

Design requirement: the works that the contestants submit should cover mainly the illustrations of the creative description design, effect show and specific application in any form of expression.

IV. Text Requirement

1. All designers should fill in corresponding information in accordance with different design projects.

2. All designers should submit the design documents in both paper and electronic forms. The paper documents are required to be bound into volumes, printed in A3 format and in triplicate. The electronic documents are required not to be lower than 350dpi and they are to be aggregated and submitted in PDF format (including the building decoration, graphics and images and program text).

3. The electronic documents are required to be submitted in the form of CD or USB flash disk and marked with the designer’s name, unit, mobile phone number and other necessary contact information on the obverse side of the package. With the above-mentioned, the documents in the paper form and in the electronic form are submitted to the undertaker by the means of the registration mail, express delivery or direct delivery.

4. The contest documents should be intact, accurate and clear and they are not returned to the contestants.

V. Deadlines

Submission: April 10, 2015 (The sending postmark date prevails).

Preliminary and final evaluations: the mid-April to the end of April 2015.

Winners Announced: during the period of the 11th China International Cartoon & Animation Festival (April 28– May 3)

VI. Cash Prizes

1. Best Overall Structure Design Program (1): RMB 100,000.

2. Best Museum Zone Design Program (1 for each zone): RMB 10,000.

3. Best Golden Ideas of Creativity and Innovation (10): RMB 2,000.

VII. Copyright Statement

In accordance with relevant laws and regulations, the sponsor believes that the “contestants” or “designers” who submit their works in the initiative manner have made the following irrevocable statements concerning the copyright ownership of the submitted works.

1. Originality statement. The entries are the entrants’ original works without any infringement of other people’s patents, copyrights, trademark rights and other intellectual property rights; the entries have never been published in any newspapers and periodicals, magazines, websites and other media; they have never been applied for the patent or copyright registration; they have never been used in any other competitions and have never been engaged in any forms of commercial channels.

2. Intellectual property right ownership of the entries. China Cartoon & Animation Museum enjoys the rights of all entries’ free re-design, production, sales, exhibition, publishing and publicity.

3. The copyright matters involving overseas entrants, both institution and individuals, should be settled in accordance with the domestic relevant copyright laws in China.

4. Matters unmentioned herein but related to this contest are interpreted and settled in accordance with the further rules formulated by the contest sponsor.

VIII. Contact Information

Contact Persons: WANG Yuan, GAO Jun

Phone: 86 571-8509 9239

Technical Advisory: CHEN Weiwei

Phone: 86 571-8508 1987

BLDG 36， Chaijiawu, White Horse Lake Eco-Creative Town, Binjiang District, Hangzhou, Zhejiang Province, PRC

Mailing address: Preparation Department of China Cartoon & Animation Museum

BLDG 36，Chaijiawu, White Horse Lake Eco-Creative Town, Hangzhou

Appendix:

1. Form 1 – Overall Structure Design

2. Form 2 – Special Function-oriented Zone Design

3. Form 3 – Creativity and Innovation Design

4. General Introduction to China Cartoon & Animation Museum Project

5. Floor Plan of China Cartoon & Animation Museum

Hangzhou China Cartoon & Animation Museum

January 31, 2015